OKTANE 2024: What awaits us this year

Cybersecurity is no longer an option but a fundamental necessity for companies of all sizes. Mexico, in particular, ranks second only to Brazil in cyber attacks, registering 94 billion attempts in 2023, according to Fortinet. This global scenario has been the framework for OKTANE, Okta's annual event, where business and technology leaders gather to discuss the latest trends in cybersecurity, digital identity and the future of protection in the business environment.

AI: Friend or Foe?

On the OKTANE agenda, one of the most anticipated panels is. "AI: Friend or Foe", an in-depth discussion on the impact of artificial intelligence on enterprise cybersecurity. This panel is expected to address how organizations should manage the risks that AI could introduce to data protection, while highlighting its enormous benefits. Experts agree that AI, properly implemented, can improve the efficiency of security systems, from proactive threat detection to response automation. However, they also highlight the dangers posed by malicious AI, used by cybercriminals to breach systems. This conversation is vital for Mexican companies looking to adopt AI, balancing its innovative potential with the need to strengthen their digital defenses.

In Mexico, cyber attacks continue to increase. According to the National Institute for Transparency, Access to Information and Protection of Personal Data (INAI), data breaches and security violations have increased considerably in recent years, affecting both large corporations and small and medium-sized enterprises (SMEs). 

The Key for Latin American Companies 

The solutions presented at this event help organizations secure their digital future, protect their most valuable assets and deliver a more robust and secure user experience.

For enterprises, this means not only improving their ability to respond to threats, but also automating key processes that optimize operational efficiency and reduce costs, according to the report by Identity-First Security Maximizes Cybersecurity Effectiveness by Okta. The use of AI is also driving advances in areas such as customer experience personalization and supply chain optimization, positioning companies in a better position to compete in the global marketplace.

Implementing these technologies, such as cloud platforms and integrated cybersecurity solutions, enables companies to maintain a strong defensive posture against emerging threats. Modernizing IT infrastructures translates into operational efficiency, providing an additional layer of protection and reducing vulnerability to sophisticated attacks.

In summary, the OKTANE event is a unique opportunity for Mexican companies to strengthen their cybersecurity strategies, incorporate AI into their operations and align with global best practices, thus ensuring sustainable growth in the digital era.

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