The Strategic Value of Identity in Latin America: An Okta White Paper

This article breaks down and reflects on the findings of the white paper The Strategic Value of Identity in Latin America, published by Okta with significant contributions from Klar, one of the region’s most innovative fintechs. In an environment where financial regulation is becoming more stringent and users demand secure yet seamless experiences, more than 80% of organizations already view identity as a key pillar for scaling with confidence.

Klar, the 100% digital Mexican neobank, has taken a decisive step forward by implementing a modern, user-centric Customer Identity and Access Management (CIAM) strategy. Using Okta and with strategic support from TEC360, Klar transformed its identity architecture, successfully eliminating friction in critical processes such as onboarding, login, and high-risk session management.

From Control to Growth: Klar as a Success Story

Klar demonstrates that identity management isn’t just about security or compliance, but about enabling the digital business. In his own words, “We use a risk-based [access] policy… adoption was positive because we were able to improve the user experience… Okta FastPass was a major game changer for high-risk logins because it added a phishing-resistant factor.”

This statement encapsulates a new mindset: it’s no longer about protecting a perimeter, but about building trust in real time, without slowing users down. Klar managed not only to secure sensitive access points but also to improve retention metrics and reduce the operational burden of support. By integrating CIAM with their HR system and internal workflows, they automated the entire identity lifecycle, from onboarding to offboarding: “We have a complete onboarding workflow for three different types of users, ranging from creation in the HR system to the day of activation with a set of default applications.”

Signs of maturity: what sets leaders apart

The white paper identifies clear indicators of maturity in digital identity. Organizations that have successfully integrated CIAM across the board demonstrate:

• Shorter response times to regulatory incidents.
• Agility in rolling out new products or services.
• Reduction in the number of tickets related to access issues.
• Granular segmentation of users, both human and non-human.
• Integrated omnichannel experiences: web, mobile, call center.

According to the report, Klar meets these requirements by operating under a flexible architecture that allows for scaling without having to redesign each layer. By implementing adaptive authentication, integration with risk policies, and granular access controls, the company can roll out new features without compromising security or compliance with the CNBV.

Identity in Latin America: What Does the Future Hold?

Okta's study reflects a structural shift in the region. Companies no longer view identity as an IT project, but rather as a key component of their growth strategy. Investment is shifting from reactive solutions to proactive platforms that centralize control, ensure traceability, and enable frictionless models.

This is particularly true in Latin America, where many organizations operate in highly volatile environments. Identity serves as the common thread linking agility, compliance, and scalability. Klar is just one example of what can be achieved when we stop thinking of CIAM as merely a technology and start managing it as a strategic pillar.

These transformations require collaboration between technology, business, and specialized partners. In Klar’s case, TEC360 played a key role in coordinating the integration with Okta, aligning technical capabilities with regulatory requirements and customer experience needs.

In TEC360 CLOUD , we continue to support organizations in the region in building modern, secure, and future-ready identity architectures.  https://bit.ly/49yCTX