IA vs AI: The Key Role of Identity

1. Gartner predicts that by 2026, 70% of identity-based security strategies will fail unless organizations adopt context-based access policies that are continuous and consistent.

   From increasing pressure in the macroeconomic environment to waves of technology such as Artificial Intelligence (AI) and an ever-changing threat landscape, enterprises must address multiple criteria. Whether it's delivering exceptional customer experiences, empowering the workforce, unleashing developer talent or maintaining a strong security posture, identity remains the key to addressing today's biggest challenges. These challenges demand agile, reliable and adaptable identity and access management solutions from every organization.

   At Okta's recent Oktane 2023 in San Francisco, they discussed how artificial intelligence (AI) is radically transforming identity security and how organizations can leverage this technology to address evolving security challenges. With the rise of cyber threats and the complexity of today's technology infrastructure, AI presents itself as a crucial ally in protecting identities and enterprise data.

    

   Beyond SSO and MFA

   In the search for new solutions, we must go beyond single sign-on (SSO) and multi-factor authentication (MFA). AI is transforming the role of Identity in security. During 2019, 96% of phishing attacks using MFA and the use of SMS were blocked, while 86% of breaches stemming from credential abuse were stopped, according to reports shown at Oktane 2023.

   It is essential to take a consistent approach, moving away from static protection architectures and focusing on dynamic access policies to ensure identity-based security. It is crucial to think about continuity, constantly assessing risks and trust levels and applying controls across user sessions rather than relying on simple "barrier" decisions to allow access. These recommendations are fundamental to an effective IAM strategy in a dynamic security environment.

AI is an essential ally today because of its ability to revolutionize identity security. With the introduction of Identity Threat Protection (ITP) with Okta AI, it marks a significant shift in how we approach identity-based security. ITP acts as a unified layer that cohesively integrates the various components of your technology infrastructure. This will enable near frictionless integrations and real-time risk assessments after authentication.

"Malicious actors are getting more sophisticated, but we use the power of AI to keep you safe, one step ahead." Todd McKinnon, CEO and co-founder of Okta.

Therefore, AI becomes a strategic ally by empowering identity-centric threat detection and response, maximizing existing investments and creating a closed system that connects diverse security tools, with the ability to quickly anticipate and respond to ever-changing threats.

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